Today, most hard core online games have one thing in common – Their Demographic. The sweet spot for publishers, developers and marketeers of Hard Core online games is the 17 to 34 male demo. This demo is popularly referred to as Male Gen Y. One of the challenges my team and I faced while creating the marketing strategy for APB Reloaded was appeasing our target demographic. It is next to impossible to please a 20 year old male with raging hormones !!! We were absolutely lucky to find a partner in [a] list games who became our marketing agency for APB Reloaded. After months of brainstorming, the teams at [a] list and GamersFirst came up with the skeleton structure of the marketing content for APB Reloaded. What you will see below is genesis of this explosive campaign. I do hope you enjoy it !!
I always love a good Info-graphic ! Here is one from our business partner, Pando Networks, who are the leaders in Online Games distribution technologies. What is interesting is that in an economy where traditional / conventional industries are experiencing contraction in revenue, online gaming and Free2Play games are growing at enviable rates. It feels good to be an insider in this industry !
You know that Gaming is serious business when the Economist does a complete feature on the industry. The info graphic below from the article gives some very interesting data points. Here is the link to the article
I was recently interviewed by Gamasutra about the Russian video games market. It was great to be featured in this article alongwith Gabe Newell of Valve and Peter Warman of Newzoo. Russia is one of the fastest growing markets for Online Games. Here is the link
(This is an Excerpt from the book I am Co-authoring with 3 other, very talented, professionals – You can read more about the book on my other blog http://www.appzap.me)
There are at least four major “generational scale” changes to the social landscape happening at about the same time:
•Technology platforms are shifting (mobility, cloud, social),
•Communication and collaboration channels are being reinvented (Web, mobile, social),
•The consumer’s need is driving innovation, and
•Data is opening up and exploding out of the proliferating apps, devices, and sensors.
There is an endless time flow of innovative new mobile and Web apps for managing travel, money, news, communication, productivity, and countless other key functions. But this is not as important as what’s happening with communication. There have been vast improvements in the ability to quickly connect, communicate, and collaborate with anyone in the world via social conversations, photos, audio, video, and more.
Finding and acquiring new software means just the click of a button in an app store. User experiences are changing: The aging graphical user interface is being uprooted by touch-based interfaces in new consumer apps that work much better in many physical situations.
The mantras of this new generation of Information Technology (IT) are “easy,” highly mobile, “knowledge worker,” and “social.”
With over 800 million users on Facebook, social media has already surpassed that original trailblazing vehicle of modern communication: Email. Increasingly, the world is using social networks and other social media-based services to stay in touch, communicate, and collaborate. The ubiquitous Internet and the new social media have created a generation of knowledgeable individuals or workers.
The convergence of social media, mobility, and the knowledgeable worker has resulted in these technologies providing new solutions to old problems. The technology has also reduced the time to solve these everyday problems.
This revolution has sparked a whole new age of consumerism that has transformed the way individuals and businesses interact with the world today, leading to the creation of a new convergence of the individual, small business, and large business.
Understanding modern communications, and how technology can be easily used to help you move forward, is key to achieving your goal.